Look of the Week
SPOTTED: Scarlett Johansson in TOMS SHOES
Inspired in part by the famed romance between cultural icons Jane Birkin and Serge Gainsbourg and the overall vibrant allure of 1960s French pop culture, Alternative’s “I Kind of Love You” campaign video evokes a casual luxury and effortless cool that is synonymous with the premier brand’s fashion-forward, vintage-soft clothing and accessories. From music, art and cinema to the unforgettable icons themselves, the 60s French pop scene was abundantly rich in style and creativity; it was a cultural moment in time that was all about spontaneity, authenticity and comfort—both inside and out. Featuring the latest Alternative fashions for women and men, the film was shot in L.A.’s scenic Laurel Canyon neighborhood.
What better way to say I LOVE YOU than to give your girl something from I LOVE YOU?
I LOVE YOU accessories- earrings, necklaces & pins are all available at our store.
Something she’ll love for Valentine’s Day.